Monday, July 13, 2009
Friday, July 10, 2009
Doping and Le Tour: It's What They Do
Armstrong has long broadcast on two frequencies -- one to the European peloton, another to cycling-innocent followers in the States. A perfect example took place several months ago, after an out-of-competition tester from France's state-run anti-doping lab doorstepped him on the Riviera, and Armstrong, just back from a training ride, disappeared for 20 minutes to take a shower. Europeans know that the one thing a cyclist may not do under any circumstances is leave a tester's sight before providing a sample. They can recount the sport's colorful history of doping-control subterfuge, from hastily swallowed diuretics and blood-thinners, to stand-in urine delivered through concealed rubber tubing. When this departure from protocol briefly looked like it might lead to his suspension, Armstrong tweeted indignantly, Was winning the Tour seven times that offensive?!? That in turn cued up reactions Stateside of the "Of course they wouldn't let him take a shower -- they don't believe in showers!" variety. Not that Armstrong necessarily had something to hide; given his relationship with the French, he may have simply been up for a game of chicken, to dare them to expel from their great race its biggest name. The point is, he took them on and won, again.
Jerkstrong: The Reviews
You want to write about bike riding? Follow the peleton up L'Alpe d'Huez. When you know how hard it is, then maybe you'll understand why Armstrong was nauseated at the thought of some sportwriter passing judgment on those guys who got caught doping.
hahahahaha! classic dentist roadie response.
Armstrong's petulance is understandable, at least to a point: He's been held up as the face of doping in a sport that owes its very existence to doping. Its earliest practitioners were, as author John Hoberman has written, "continuing the work of of experimental physiologists interested in learning how much abuse animals or humans could take" and who, to weather the stress, spiked their coffee with cocaine and strychnine and took nitroglycerin to aid their breathing. If he has been persecuted, it has been for the sins of his own sport.
The result, however, is that he has curdled into the joyless, scowling Nixon-on-a-bike we see today, one who snarks at his critics from his Twitter account and who needsuseful idiots like Rick Reilly to lighten up his image. (Seriously, read Reilly's latest. He talks to Armstrong's bare ass.) This may render him largely insufferable to a segment of the public, but it makes him a perfect pitchman for a shoe company that sells a certain spirit of sporty resentment, and sells it hard. The Nike commercial is the latest step in Armstrong's personal evolution. He has critic-proofed himself. In his mind, he is beyond any questions of guilt and innocence now. He is the Messiah of the infirm.
As the man that has made some Lance ads for Nike in my time, that piece of shit that they're selling now is horrible. I couldn't believe it wasn't a BMSquib spot. Sad for everyone- especially the poor cancer people.
Wednesday, July 08, 2009
Yes, I Called Lance Armstrong a "Jerk"
It's jarring, dramatic, and memorable—and not in a good way. While it's curious that a multinational company chooses to sell athletic wear in this fashion, the ad is even more interesting for what it tells us about Armstrong's psyche. On its surface, it reinforces the idea that Lance is standing behind the victims of a disease that nearly claimed his life. That is indisputable. It also, however, pushes the idea that Armstrong is some kind of savior. HisShepard Fairey-designed bikes are emblazoned with two numbers. The first, 1,274, is the number of days between his last race and his comeback. The second, 27.2, represents the number of people, in millions, who died from the disease during that time. Is Armstrong suggesting that there's some kind of causal link between him not riding his bike and people dying from cancer?
The ad also implies, disturbingly, that the cyclist's "critics"—and that includes everyone whothinks he's arrogant—are equivalent to cancer. It is apparently not enough for him to ride his bike and lead a positive campaign. He can't help but go after his detractors at the same time. And you thought Sarah Palin was divisive.
